Last month the American Heart Association had a program called “Little Hats, Big Hearts.” The goal was to raise awareness of heart disease and congenital heart defects. At many hospitals teams of volunteers worked for months to knit red hats for every baby born in February. We were asked to photograph some of the newborns and families at one of the Chicago area hospitals. These photos were used in social media and medical marketing. Now

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how to make your logo print clearly

Remember my previous post about how not to make your logo print fuzzy? Let’s take another look at your poor little fuzzy logo. One of the reasons it might not be printing clearly is because it was saved as a low resolution .jpg or .png file. But do you really understand what these file types mean? It’s important that you know not to send a jpg when your graphic designer needs an eps file… because

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I had the pleasure of attending the International Housewares Show at McCormick Place this week. I did the design work for one of the booths at the show and it was so much fun to see it finished! If you have never been to a trade show before, imagine a shopping mall so large that you can barely see from one end to the other. But instead of stores, it’s booths and vendors. And they all have a

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With all the talk surrounding the dress, I thought this would be the perfect opportunity to talk about why color can look much different on your computer monitor than how it ends up printing out. If you have ever been frustrated with your brochure or flyer looking like one thing on your screen, and then printing out differently, or the home photo printer get colors completely wrong, read on: First, a quick lesson on color. Your

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