When the Illinois Soybean Association (ISA) came looking for a brand identity for their new Agribusiness Management Program (AMP), we knew just where to start. With strong brand identity and suite of existing programs under its umbrella, ISA needed a logo for AMP that would tie in with the established feel of the brand, while carving out its own unique space as a resource for busy farm families and agribusiness professionals. The colors and font

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