When the Illinois Soybean Association (ISA) came looking for a brand identity for their new Agribusiness Management Program (AMP), we knew just where to start.

With strong brand identity and suite of existing programs under its umbrella, ISA needed a logo for AMP that would tie in with the established feel of the brand, while carving out its own unique space as a resource for busy farm families and agribusiness professionals.

The colors and font in the AMP brand are all part of the established suite of ISA brand assets, while the layout reflects the educational and agricultural aspect of the program. The icon is extremely versatile and looks good at small sizes, such as on social media. The layout was also designed with one color reproduction in mind, making it easy to use in a wide variety of situations.

Careful attention to detail and thoughtful consideration of all logo usage applications give a logo longevity and flexibility – some of the key most important elements of a brand identity if you ask us!