southern states blog by ross creative works

Southern States is one of the largest farm supply co-ops in the US, found mainly on the east coast and southeast. While their retail side has always been well known (think something similar to True Value Hardware or Tractor Supply Co in the midwest), the Agronomy section of the business needed some attention. For the last year, Catherine has been working on a huge project in conjunction with Dee Weeda Communications – the development of

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We had a fantastic time working with the commercial carpentry business of Jones Ward Design Solutions to create their new brand identity. We built their logo, brand guidelines, brochures, and website. Working with the incomparable Dee Weeda for copywriting and brand positioning, we brought this new business vision to life, following our strategic brand development process to create a modern, confident brand identity and materials launching Jones Ward Design Solutions as Chicagoland’s professional provider of choice for

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A lot of being an entrepreneur is putting your nose to the grindstone and hustling! We love it, and we don't mind the occasional crazy long days or projects that pop up. Every so often though, we get a break from the day-to-day, and today was that for me! I was delighted to be honored by the Naperville Area Chamber of Commerce Women in Business group as Woman of the Month!  Being involved in the

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One of Catherine's favorite things to do is business card design. It's your first hello to the world, and it can be one of the most cost effective ways to make an impression on prospects and customers. There are tons of finish options to make you stand out from the pack, and this example below shows off UV spot gloss. A spot gloss makes only part of your image extra shiny and slightly raised. It's

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Catherine recently had the opportunity to work on several pieces for JBS logistics. Based right here in Naperville, they have the capacity to handle trucking, warehousing, and ocean freight anywhere in the world. Their recent partnership with Koch Logistics was the perfect opportunity to create new marketing material that fit with the Koch aesthetic. This pocketed stepped brochure allows for sales sheets to be easily slipped in, and the tabs make it easy to find

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With a newly emptied nest at our house and a rapidly growing business, Catherine had a huge need for more office space. The transformation from old kids' bedroom to office was pretty impressive if we do say so ourselves! Read more...

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Catherine recently had the chance to present to the advanced photo class at the College of DuPage. They were creating their first photo books and looking for guidance on what goes into a good layout. Curious to see what they covered? Here are some of her tips...

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