Very often while we are photographing a project, people will ask us “Where can we see these pictures?” And more times than not, we honestly have no idea! Sometimes there is a very specific plan in place, but usually we only know the photos will be used for marketing and promotional purposes.

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model in grass wearing sunglasses and bright pink lipstick

So I dumped a box of cornstarch in a kiddie pool a few weeks ago... Ideas are funny things. Sometimes people will see an image we took and ask us "how did you think of that?" This shoot started with a pair of sunglasses. When I saw those glorious turquoise frames staring at me from a little antique shop shelf in Chicago, I decided they were coming with me. Then I had to figure out

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business card design example

A few months ago, I had the wonderful opportunity to volunteer with the Naperville Area Chamber of Commerce Young Entrepreneurs Academy (YEA!) as a mentor graphic designer. This program takes students through the process of starting and running real businesses over the course of a full academic year.

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hint: the story is about the papyrus typeface

When I was walking in downtown Lake Forest IL the other day, I saw this sign and had to walk over to the business to figure out what they sold. Just glancing at the sign, you might think North Woods Candy and Pinecone Emporium. Or Cutsey Girly Things Sold Here. You would, however, be wrong. They are an audio and video store. Now, I'm sure they sell lovely audio and video products, but they make the perfect example

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how to make your logo print clearly

Remember my previous post about how not to make your logo print fuzzy? Let’s take another look at your poor little fuzzy logo. One of the reasons it might not be printing clearly is because it was saved as a low resolution .jpg or .png file. But do you really understand what these file types mean? It’s important that you know not to send a jpg when your graphic designer needs an eps file… because

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I had the pleasure of attending the International Housewares Show at McCormick Place this week. I did the design work for one of the booths at the show and it was so much fun to see it finished! If you have never been to a trade show before, imagine a shopping mall so large that you can barely see from one end to the other. But instead of stores, it’s booths and vendors. And they all have a


With all the talk surrounding the dress, I thought this would be the perfect opportunity to talk about why color can look much different on your computer monitor than how it ends up printing out. If you have ever been frustrated with your brochure or flyer looking like one thing on your screen, and then printing out differently, or the home photo printer get colors completely wrong, read on: First, a quick lesson on color. Your

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naperville jaycees mardi gras 2015 ad

    I had the pleasure of working with the Naperville Jaycees recently on the design and marketing for their Mardi Gras fundraiser event. This year, I decided to play up the glamour of their new location and went with a rich color scheme of purples and gold. To make the text seem dimensional like gold foil (but without the cost!) I used a gradient gold background for the lettering. I also created Facebook images to

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customized flash drive image

DVD drives are on their way out, look no further than the latest iMac to see that. How then, do you transfer gigabytes of data to a client? Cloud storage might be able to handle it to an extent, and there are certainly services such as dropbox and google drive that work for smaller projects, but for huge files and less-than-speedy internet connections, it's not always the best solution. Flash drives are still one of

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