Turn a traditional in-person fundraiser into an entirely virtual event? WITH food you say? Well, that’s where we are in 2020. We were absolutely delighted to see that West Suburban Community Pantry raised nearly double their goal for their first ever virtual fundraising event! As pantry sponsors, we created all of their virtual marketing material for the event.

We nixed traditional mailers in favor of a series of teaser emails, incorporating fun GIFs. This format also made it easier for supporters to understand how the virtual event worked, as it allowed us to hone a clear message for how people would sign up, pick up their to-go meals, and participate. Since no one had done a virtual event before, clear explanations were absolutely key to the audience understanding what they were signing up for.