Building a brand identity

Web design
Print material

Unique custom-built furnishing solutions for commercial businesses.

With a market of upscale office buildings in the heart of downtown Chicago, Jones Ward Design Solutions needed a business identity with sophistication.

To bring this new business vision to life, we followed our strategic brand development process to create a modern, confident brand identity and materials, launching Jones Ward Design Solutions as Chicagoland’s professional provider of choice for unique furnishing solutions.

Digital design

We let the gorgeous projects do the talking on the Jones Ward Design Solutions website, making images and portfolio pages the focal point of the site. The main talking points about the brand were distilled into five guiding messages, from tackling challenges most businesses aren’t equipped to handle, to managing all aspects of a project from start to finish. Any portfolio item or process listed on the site was measured against this metric to ensure consistent messaging for all projects.

In order to drive high open rates for the company’s monthly e-newsletter, we devised a graphic-heavy approach with strong visuals leading into the latest examples of installs sent by email to the company’s contacts each month. Pull quotes add interest to the short stories, and the call to action at the end drives traffic to a portfolio or blog entry.

The look and feel of this brand is about going beyond the expected. Everything we created needed to showcase quality and sophistication.

Precise designer-favorite pens were branded with the JWDS logo and paired with a notebook as a promotional item that architects and designers would want to keep on their desk.

To convey the company’s focus on quality and attention to detail, cutouts and spot-UV treatments were added to the company brochures, while a raised spot UV gloss on the logos of the business cards helped them pop out.

The client wanted something different and surprising for its wearables, so we devised “the evolution of chairs” for their baseball hats – and put designer’s quotes on their shirts.

More Projects