Launching a New Product or Service Marketing Checklist
Below are steps that should be taken when launching a new product or service from a marketing perspective. Remember that the target audience should always be at the center of every decision when you launch something new!
Pre-Launch
- Market Research and Analysis
- Identify target audience and market needs
- Identify competitors
- Feedback from current and potential customers
- Assess market size and trends
- Branding and Positioning
- Develop a unique selling proposition (USP)
- Create branding materials (logo, tagline, website, packaging)
- Write messaging that resonates with target audience with a clear call to action (CTA)
- Legal
- Secure any necessary licenses and permits
- Ensure compliance with industry regulations
- Protect intellectual property (patents, trademarks)
- Draft and review contracts (suppliers, partners)
- Sales Strategy
- Define what success looks like/develop sales goals
- Define sales channels (online, retail, direct)
- Develop a sales pitch and materials
- Train the sales team on product/service details and USP
- Staff Training and Preparation
- Train staff on new product/service features
- Align internal teams with launch goals
- Create a FAQ for internal use
Launch Phase
- Launch Event Planning
- Plan an in-person or virtual event
- Invite key stakeholders, media, and influencers
- Prepare a press kit and media releases
- Organize product demos and presentations
- Marketing and Promotion
- Develop and execute marketing campaigns
- Engage with influencers and partners
- Run promotional offers and discounts
- Monitor and engage on social media platforms
- Sales and Distribution Kick-off
- Begin product distribution to all sales channels
- Ensure availability across different regions
- Monitor stock levels and restock as needed
- Track initial sales performance and feedback
- Customer Support Readiness
- Ensure customer support channels are operational
- Trains support staff on potential issues and resolutions
- Set up a system for handling customer feedback
- Prepare for success! Be ready for increased customer inquiries
- Performance Monitoring
- Track key metrics (sales, engagement, customer satisfaction)
- Monitor website and social media traffic
- Adjust marketing and sales strategies as needed
- Talk to your customers! Real-time feedback is helpful.
Need help with launching a new product or service? That’s one of our favorite things to do! Give us a buzz to get the conversation started.
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