Meet Your Neighbors
The Ross Creative Works Team
We’re marketing nerds, process junkies, and passionate creatives. We love what we do. It may look like we’re over here having a bunch of fun – and we are. But there’s a lot more to it. Every day we’re designing a better world. We’re helping incredible companies like yours communicate better, so you can keep doing incredible things. Basically, we get to do what we love, so that you get to do what you love.
Roadtripper type: The initiator. She knows the route, has an extra cord for your phone, and has a paper map just in case.
Catherine
CEO & FOUNDER
Roadtripper type: The initiator. She knows the route, has an extra cord for your phone, and has a paper map just in case.
Catherine has spent her career mastering the art of strategic storytelling. She’s an award-winning marketer, leading a woman-owned business. She’s proud to serve on the board of the Chicago Chapter of the National Agri-Marketing Association. As a devoted mentor, she shares expertise with the next generation of leading marketers through organizations such as the SBDC, Women’s Business Development Center, Innovation DuPage, and local high schools.
Catherine’s perfect day: Working in the garden or trying new recipes.
Hend
PROJECT MANAGER
Roadtripper type: The navigator. No-service? No problem. She’s memorized the directions. She’s already checked the oil, put air in the tires, and filled the tank.
Hend is a process expert hailing from the world of multinational corporations. Her expertise spans quality assurance and control, process improvement, and corporate program and project management. Because of Hend’s focus on procedural details and adherence to smart organizational systems, our projects always reach the finish line on-time with consistent quality.
Hend’s perfect day: Spending time with her husband and two kids, planting, reading, and crafting.
Roadtripper type: The navigator. No-service? No problem. She’s memorized the directions. She’s already checked the oil, put air in the tires, and filled the tank.
Roadtripper type: The party planner. She’s created a dream itinerary, complete with hole-in-wall dinner spots, dances parties, and strategically placed downtime.
Jessica
Strategist
Roadtripper type: The local insider. She adjusts the route based on real-time weather and traffic conditions, finds the best restaurant and hotel deals, and avoids tourist traps like the plague (unless they’re worth it).
Jessica brings a decade of strategy and storytelling experience to the team. Grounded by an M.Ed., a management and teaching background, and a track record of ghostwriting over a dozen published books, she’s a straight shooter who knows how to make a brand’s message worth remembering. On the daily, she analyzes market trends, creates messaging frameworks, builds intuitive site maps, and measures campaign performance to fine-tune processes.
Jessica’s perfect day: Taking Kung Fu with her family, eating a deep dish at Lou Malnati’s, and watching the latest comedy show on Netflix.
Lori
STRATEGY CONSULTANT
Roadtripper type: The pathfinder. She’s mapped three possible routes, identified the worthwhile detours, and can get you out of traffic jams fast.
Lori brings more than 20 years of experience helping companies find the story that sets them apart and bring it to life with powerful content. A former Silicon Valley marketing leader at Marketo, Clarizen, and other B2B software firms, she now advises organizations on strategy, messaging, launches, and high-stakes projects that need senior-level thinking with a short runway. Lori is known for getting up to speed quickly, asking the questions that sharpen the strategy, and making complex ideas clear, credible, and compelling. She’s been a proud partner with Ross Creative Works since 2019.
Lori’s perfect day: Exploring somewhere new, making a great meal with her husband, and singing with her beloved Downers Grove Choral Society.
Roadtripper type: The vibe setter. She’s printed the itinerary on silk paper and folded it into a box of your favorite snacks. She’ll be selecting pit stops & queueing the tunes.
Roadtripper type: The party planner. She’s created a dream itinerary, complete with hole-in-wall dinner spots, dances parties, and strategically placed downtime.
Alison
GRaphic designer
Roadtripper type: The vibe setter. She’s printed the itinerary on silk paper and folded it into a box of your favorite snacks. She’ll be selecting pit stops & queueing the tunes.
Alison is a brilliant idea generator with a fierce work ethic. She has earned a B.F.A in Visual Communications from Northern Illinois University which has helped shape her eye for meaningful design. She’s an expert in turning marketing strategy into smart print, web, and mobile designs.
Alison’s perfect day: Working on an oil painting and spending time with her cat.
Bhakti
GRAPHIC DESIGNER
Roadtripper type: The road trip experience maker. She’s thinking about the destination, the photo ops, the snacks, and (obviously) the overall mood. If you’re going to spend six hours in a car, the vibe has to be right.
Bhakti’s natural creative flair combined with her A.A.S. in Graphic Design from College of DuPage allows her to address client needs head-on. Her experience spans branding, packaging, web, and social media design. She loves bringing ideas to life through impactful design, and she has a soft spot for a really good typeface.
Bhakti’s perfect day: Chai in hand, exploring a new place with her husband and three kids, finding great food along the way, and ending the day with lots of laughter, fun, and quality time together.
Roadtripper type: The vibe setter. She’s printed the itinerary on silk paper and folded it into a box of your favorite snacks. She’ll be selecting pit stops & queueing the tunes.
We are proud members of the following organizations:
