Background Information
Client
Illinois Soybean Association
Timespan
~ 4 months
Services
Digital AdsEmail TemplatesMarketing CampaignPrint AdsTech Sheets
The Challenge
Illinois Soybean Association Field & Bean magazine is a key source of insight for Illinois farmers. But the old flipbook format was clunky and stood in the way of reader engagement. ISA needed a better way to connect farmers with their best content.
The Insight
We reimagined the Field & Bean digital experience with a content-first structure that prioritized accessibility, engagement, and clarity. By implementing intuitive navigation, categorized content, and much more reader friendly digital experience, we transformed the magazine into a more valuable resource for the ISA audience.
The Tactics
- Designed a content-first layout for easier reading
- Showcased featured articles from the latest issue up front
- Built categorized carousels and an organized archive of past issues
- Linked staff bios with their authored articles for deeper connection