Background Information

Client

Illinois Soybean Association

Timespan

~ 4 months

Services

The Challenge

Illinois Soybean Association Field & Bean magazine is a key source of insight for Illinois farmers. But the old flipbook format was clunky and stood in the way of reader engagement. ISA needed a better way to connect farmers with their best content.

The Insight

We reimagined the Field & Bean digital experience with a content-first structure that prioritized accessibility, engagement, and clarity. By implementing intuitive navigation, categorized content, and much more reader friendly digital experience, we transformed the magazine into a more valuable resource for the ISA audience.

The Tactics

  • Designed a content-first layout for easier reading
  • Showcased featured articles from the latest issue up front
  • Built categorized carousels and an organized archive of past issues
  • Linked staff bios with their authored articles for deeper connection

The Response

Graphic Design Support

  • Business card design (up to 4 employees, printing and postage extra)
  • Ad (one print or web up to 8.5”x11” in size)
  • Pull up banner (One banner, approx. size 3’x6’, printing and postage extra)
  • Powerpoint template (Up to 5 slides)
  • Social media templates (up to 3 post templates and one header)
  • Media sheet (to let people know what topics you can speak about and how to find you)
  • Minor logo resizing or consulting on professional printing questions is included anytime

Do you have a project that falls outside of this menu? Please contact us and we will discuss additional options with provide subscribers only pricing for one-off projects.