Background Information
Client
Illinois Soybean Association
Timespan
+- 5 months
Services
The Challenge
The Illinois Soybean Association supports farmers through advocacy, promotion, research, and education. ISA needed a website that could clearly communicate the value of their work— most importantly to farmers, but also to lawmakers, industry professionals, educators, and media.
The ISA website had grown organically over the years and become a maze of outdated information, broken links, and disorganized content. There was no central home for some of their most important initiatives, and valuable content was hard to find or lost in the clutter. The structure no longer supported the level of communication and transparency ISA wanted to provide.
The Insight
We started by thinking about space—not just how to make more room, but how to make the right room. By overhauling the site architecture, we grouped information intuitively, introduced flexible structures that support future growth, and aligned the entire platform with ISA’s evolving goals. The result is a clean, functional, user-friendly site that engages the full breadth of ISA’s audience.
The Tactics
- Designed a modern, intuitive website that supports a seamless user experience
- Built a new focus areas section to give checkoff-funded initiatives like Bridge Bundling and Broadband a consistent home under clear categories (Market Development, Soybean Production, Government Relations)
- Created a centralized newsroom to house all communications—from podcasts to blog posts to the latest issue of Illinois Field & Bean
- Integrated a flexible event calendar with individual URLs for each listing, making events easier to promote via social and paid media
- Organized educator resources for easy access by teachers and students
- Future-proofed the site with scalable architecture and clear navigation
The RESULts
This redesign turned ISA’s website into a strategic communications hub—one that informs, connects, and elevates the work of Illinois soybean farmers.
From 2023-2025 we saw: