Project Description

Building a brand identity

Web design
Print material

The happy place to heal!

advanced health of Naperville logo

With a warm and friendly office, Advanced Health of Naperville needed a business identity to encapsulate their tagline; the happy place to heal!

To bring their approachable and fun office ethos to their visual identity, we followed our strategic brand development process to create a bright, cheerful brand identity and materials, and then turned our eye deploying their new brand strategically. We gave their website an overhaul to make it easier to navigate and learn more about all of their various services. We designed new decals for the front of the building to draw people in. And we developed new services rack cards to make it easy to share information with patients.

advanced health of naperville logo wall sign

Digital design

Advanced Health of Naperville is all about making chiropractic care approachable for people of all ages. We redesigned their website with three goals in mind: 1) to make it easier for new patients to sign up for services, 2) make the services clear and easy to find, and 3) translate the welcoming vibe of the AHN office to the web.

In order to drive high open rates for the company’s monthly e-newsletter, we devised a graphic-heavy approach with strong visuals leading into the latest examples of installs sent by email to the company’s contacts each month. Pull quotes add interest to the short stories, and the call to action at the end drives traffic to a portfolio or blog entry.

The look and feel of this brand is a warm smile, a bright office space. Everything we created needed to showcase the welcoming spirit of the practice.

design of signage for front of advanced health of naperville office space
advanced health of naperville inside office space photography

The colorful branch artwork that we developed circles through the brand, including the front entry to the office, inside on wall artwork, throughout the website, and on the 12 Elements of Health, a campaign the practice has created to address one way to live a healthy life each month.

To convey the company’s focus on quality and attention to detail, cutouts and spot-UV treatments were added to the company brochures, while a raised spot UV gloss on the logos of the business cards helped them pop out.

The client wanted something different and surprising for its wearables, so we devised “the evolution of chairs” for their baseball hats – and put designer’s quotes on their shirts.