Showing the human side of medical care
The Health Care Council of Illinois champions compassionate care in skilled nursing facilities. It was our job to show the people behind those facilities through a new website and custom photography library.
Working with our partners at Culloton + Bauer Luce we created a look and feel for HCCI that is warm, inviting, and personal.
This turned out to be easy, as there was even an ice cream bar at one the facilities! The staff was fantastic to work with, and it made a huge difference being able to use the real people from the facilities they advocate for, and not just stock images. This allowed us to tell the story of who HCCI represents in a much more authentic and meaningful way.